Redefining a festival that empowers and nurtures young talent in an inclusive space.
Empowering and nurturing new talent
Watersprite is one of the biggest student-led festivals in the world, it discovers and champions emerging filmmakers from around the world, inspiring and empowering young film talent and providing an inclusive space which nurtures future award-winning partnerships.
Watersprite as the agent that causes growth and transformation
We partnered closely with the Watersprite team to help figuring out the tone that best fits their purpose, helping Watersprite to focus on what matters most: nurturing and empowering young talent in an inclusive space.
Based on that premise, we developed an identity that truly express their mission, expressing the festival love and dedication to craft, transformation, nurturing and growth, in a kind and warm environment.
The direction we developed is based on the idea of Watersprite being the agent that causes a ripple or a change of state, starting as something small whose effects touch a much wider group than its original starting point as it grows, connecting a network of people from many different backgrounds. The growth and movement that such a ripple creates is always traceable back to the central point: the festival.
Branding, Creative Direction, Art Direction, Strategy by OnRepeat Studio
Event Photography by Watersprite Festival
Event Photography by Watersprite Festival
A warm and friendly direction inspired by cinema signage
We defined an art direction based on playful, friendly and warm tones, developing a grid system inspired on the cinema signs usually found on cinema entrances.
The ellipse also plays a main role on Watersprite's identity, being the central element used to generate not only the water ripples but also a structural design element.
"We were delighted with the final brand: it took our festival to a new level and helped our large team feel more excited about the project. The shift in enthusiasm amongst our team that the brand made was palpable."
"We started the process slightly unclear about our objectives, and not only did Onrepeat help us clarify exactly what our festival brand was about, they also helped us incorporate all of the core elements while suggesting new and exciting directions."
Anna Keeley — Festival Producer
